Jewelove, a distinguished name in luxury platinum jewelry, approached us to revamp their outdated website into a modern, elegant, and conversion-optimized eCommerce experience. The client’s primary focus was to elevate the brand’s online presence to reflect the premium positioning of their products.
They sought a clean and structured layout, improved product discovery, well organised category filters, and technical enhancements like canonical tag fixes for better SEO hygiene.
We redesigned the website on Shopify, building a visual language that felt refined, minimal, and sophisticated — mirroring the brand’s values. We implemented:
We redesigned the website on Shopify, building a visual language that felt refined, minimal, and sophisticated — mirroring the brand’s values. We implemented:
A custom navigation system with clear product segmentation
Advanced filter logic to simplify exploration across various collections
Clean, responsive UI/UX tailored for luxury retail behavior
Resolved canonical tag issues for SEO accuracy and performance
Strategically placed CTAs and trust signals to enhance conversions
Enhanced user experience with improved site speed and product discovery
Better search engine indexing through proper canonical structuring
Aesthetic alignment with the brand's premium identity
Positive user feedback post-launch, with increased engagement across collections
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