Seven Studio partnered with CCRYN, a government organization under the Ministry of AYUSH, for the 11th International Day of Yoga (IDY). The target was to share the spirit of Yoga and Naturopathy at the national level through online outreach and ground engagement.
Yoga Connect
Result
During the run-up to IDY, we rolled out a robust campaign to drive Yogacustomizedan interactive public movement aimed at encouraging large-scale participation. Conducted in association with Decathlon India, the campaign generated high volumes of traction through:
Lead generation campaigns: 1,000+ online submissions and 700+ offline registrations
Creative content creation: Reels, carousels, and static posts
Social media management and community building targeting
Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined
To increase visibility for the grand celebration of Yoga Sangam on 21st June, we designed and implemented a ccccustomizeddigitalawarenesscampaign to increase reach, visibility, and public engagement on social channels.
Impact Achieved in 20 Days:
Instagram growth: From 3,000 to 11,000 followers
Instagram reach: More than 7.4 million impressions
Facebook growth: From 13,000 to 17,000 followers
Facebook reach: More than 10 million impressions
